“Scaling Imperfection” – Conference Report

“Scaling Imperfection” – Conference Report
Last week, Glenn gave a talk at the HG Capital Marketing Forum in London, UK. It was a really inspiring couple of days, during which he and Damien Posterino (Head of UK Consultancy at Reward Gateway) jotted lots of notes and ideas down –they’re determined to get around to implementing them before getting swept back into the daily grind! The session was... Read More

“There is no reason to do sh*t you hate”

“There is no reason to do sh*t you hate”
Gary Vaynerchuck is a social media, marketing 2.0 legend. He’s a furiously hard working hustler and he has a mouth like a sewer. At Reward Gateway, we love him. I’m not sure I’ve ever heard him say the words employee engagement, but it’s obvious that he knows more about employee engagement and customer engagement than most people will ever know. He’s a... Read More

So here is how to do marketing on Twitter – Human, helpful and super-timely. I’m impressed by @Pheedloop.

So here is how to do marketing on Twitter – Human, helpful and super-timely. I’m impressed by @Pheedloop.
Back in April, I was getting ready for another one of our Benefits Excellence Live seminars about employee engagement the other week and, as usual had decided to rebuild the whole slide deck at the last minute. I was doing my regular slot on employee culture, employee communications and how they affect business results – which I’ve done dozens of times... Read More

I could live with you using my personal data, if only you weren’t so cack handed with it.

I could live with you using my personal data, if only you weren’t so cack handed with it.
The sale by Twitter of old archives of everyone’s tweets going back a couple of years has been widely reported in recent weeks. This new development puts a UK company Datasift in charge of handling the use of these tweets, initially for market research purposes. There are reports of up to 10,000 potential clients salivating at the thought of poking... Read More