Walking down Regent Street in London this week you can’t help but notice the increase in brands connecting with Pride.
Stores like Top Man, Michael Kors, Oasis and Lululemon have gone to town with bright and colourful window displays. They give a show of visible support to the big queer march coming this Saturday.
But if you look deeper, the level of support each brand gives varies significantly. Some brands, like Oasis, have rainbow windows with no mention of the word Pride.
Some, like HSBC have gone further with outspoken words of support.
I’ve been researching the varying levels of support companies and brands give to LGBTQ Pride and finding out who our true allies are and who is just cashing in.